Most consumers are aware of counterfeit luxury goods: knock-off versions of designer handbags, footwear or jewelry. But one of the fastest-growing counterfeit markets is food. In recent years, regulators have identified counterfeit versions of honey, beef, cooking oil and even baby food.
In the full article at Strategic Risk, learn how risk managers can analyze and respond to the growing risk of counterfeit consumable items. Plus, discover why technology has made detecting counterfeits more difficult, how strong branding can defend against counterfeiters and why honesty is the best policy for companies victimized by fraudulent goods.