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Insurers consider role on Amazon’s price comparison site

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According to reports in European media, Amazon may soon create a price comparison website to serve the insurance industry in the UK. The company has begun recruiting insurance talent, combining industry insights with its legendary customer service.

Though insurers were initially threatened by the move, says insurance analyst Danielle Cripps, Amazon could be a potential distribution partner and increase sales. She advises that Amazon’s audience of tech users could prove a fruitful consumer base for insurers. Get the details now in the full article at The Actuary.

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